Lacoste is a clothing, footwear, sportswear and lifestyle brand. It is synonyms of extreme precision, elegance of movements and universal classic-chic style. Lacoste was founded in 1933 by Renè Lacoste, a tennis champion named “the crocodile”. Renè wore white jackets and short sleeves polo with a crocodile sewn on: this is the origin of the famous logo.