Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewellery and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday styles to women around the world. From timeless daytime adornments to bold, glamorous and elegant jewellery and evening bags, Swarovski introduces new collections every quarter, offering something to suit every taste and need. From 2020 Giovanna Battaglia Engelbert is appointed as the first Global Creative Director in the brand's 125-year history.