Determined to redefine contemporary notions of luxury fashion, Seoul-based brand WE11DONE, pronounced “well done”, designs modern reinterpretations of bygone silhouettes. Founders Dami Kwon and Jessica Jung originally enchanted Korea’s style aficionados upon opening the concept boutique Rare Market in 2014, advancing their distinctive vision with a curated selection of international designers. A year later, the duo debuted their own private label WE11DONE with a collection of athleisure and streetwear-inspired styles. Straight-leg jeans and oversized hoodies are designed for ease-of-wear, while velvet pullovers and English check shirts carry an eminent timelessness.