The brand Fendi was born in 1925, from Edoardo and Adele Fendi, as a little bag shop with annexed a furs laboratory. With the arrival of Karl Lagerfeld happens the trasformation process from the fur, as status symbol in to a fashion item, in original materials, treatments, colourings and manufacturing. It comes to life the double F and the launch of the pret-a-porter collections. In the eighties Fendi becomes a global lifestyle brand.
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